LINEBURG


<< . .

 13
( 13)



iuo iaaueia e o?aaiie naiinoiyoaeuiinoe o?aueony. Enoiaiui iiiai-
oii ?ac?aaioee iaoa?eaea anaaaa yaeyaony iio?aaiinou ?aaeuiie ?ecie.
I?ioaao?a aiaoiaai eiio?iey / ioaieaaiey inouanoaeyaony ii ca?aiaa
ecaanoiui e?eoa?eyi eae o?eoaeai, oae e iaiieeannieeaie.
?acaeoea oieaa?naeuiuo niiniaiinoae i?ienoiaeo ca n?ao nei?iuo
o?aaiuo caaa?, o?aao?ueo eioaa?e?iaaiey ?acee?iuo ?a?aauo e o?aa-
iuo iaaueia e oiaiee, a oae?a i?aaiecaoee eiiioieeaoee, au?aaioee
niaianoiuo ieaiia aaenoaey, i?eiyoey e auiieiaiey ?aoaiee. I?eia-
?ii oaeiai caaaiey ii?ao auou i?iaaaaiea eiioa?aioee eee iaienaiea
i?iaeoa.
Oieaa?naeuiua niiniaiinoe, a oae?a iuneeoaeuiua iaauee ?acae-
aa?ony e a i?ioanna auiieiaiey aieaa i?inouo o?aie?iai?iuo oi?a?ia-
iee, iineieueo iie anaaaa i?eaioe?iaaiu ia i?ei?eoao cia?aiey ia?aa
oi?iie e nii?iai?aa?ony ?aoeaeneae.
?aciiia?acea o?aaiuo noeeae o?oaii iin?aanoaii eniieuciaaiey
?aciuo niiniaia i?acaioaoee e iaeaaaiey iaiei e oai ?a iaoa?eaeii.
Iniiaiie oi?iie i?aaiecaoee yaeyaony eeannii-o?i?iay (?oi ia
o?aaoao aiiieieoaeuiuo ?ano?nia io oeieu), iaiaei aieuoia eiee?a-
noai caaaiee i?iaeoiiai oeia iicaieyao eniieuciaaou ?aciiia?aciua
oi?iu (enneaaiaaiea, eaeoey, naieia?, aeneonney, eiioa?aioey, yeneo?-
ney), i?e yoii aa?ue?iaaou ?a?eiu i?aaiecaoee ?aaiou «aanu eeann»,
aieuoay a?oiia, iaeay a?oiia, ia?a, eiaeaeaoaeuiay ?aaioa, a oae?a
«iioie», «oeiea», «i?ioanneiiaeuiia niiauanoai» (i?e i?iaaaaiee
eiioa?aioee, caueoa i?iaeoia). Iineaaiea o?e ?a?eia ii?aaaey?ony
aicii?iinoyie e ?ano?nii eiie?aoiie oeieu.




106
Iniiaiua oi?iu eiio?iey ca
o?iaiai ainoe?aiee o?aueony,
e?eoa?ee ioaiee

A ea?anoaa iauaeoia eiio?iey e ioaieaaiey aaoi?u auaaey?o:
1) eeiaaenoe?aneo? eiiiaoaioiinou (ciaiea eaeneee / a?aiiaoeee e
i?aaeeuiia aa oiio?aaeaiea, i?ieciineoaeuiua iaauee);
2) ?a?aao? eiiiaoaioiinou (aeaaaiea iaaueaie aoae?iaaiey, aiai-
?aiey, ?oaiey, ienuia, ia?aaiaa);
3) nioeieeiaaenoe?aneo? eiiiaoaioiinou (aeaaaiea eiiaaioeyie
onoiie e ienuiaiiie ?a?e).
Oaeouee eiio?ieu i?aaiieaaaaony iinea ea?auo oanoe o?ieia (i?e-
ia?ii iaei ?ac a ianyo) a oi?ia eaeneei-a?aiiaoe?aneiai e iaaueiaiai
oanoa aey ?aoaioeaiuo aeaia ?a?aaie aayoaeuiinoe e a aeaa i?aauyaea-
iey eiia?iiai i?iaoeoa. Ioaiea aunoaaeyaony iinea iano?aaiey ii ca-
?aiaa ecaanoiui e?eoa?eyi. Oe?iei eniieucoaony oiaa?euaneay e naii-
ioaiea.
Oeiaeuiiio eiio?ie? iinayuaiu ?acaaeu 7, 8, 9.




107
FIST STEPS TO CREATIVE
BUSINESS WRITING
(
)
O.I. Aiaaaaa


Iiynieoaeuiay caienea

IANOI EO?NA A IA?ACIAAOAEUIII I?IOANNA
«First Steps to Creative Business Writing» ? yeaeoeaiue eo?n aaeiai-
ai ienuia, iniiaiie oaeu? eioi?iai yaeyaony ?acaeoea iaaueia aaeiaie
ienuiaiiie ?a?e, a eiaiii iaienaiea e ioi?ieaiea aaeiauo ienai ?ac-
ee?iiai niaa??aiey e oaiaoeee, ?ac?ia, a oae?a yeaeo?iiiuo niiaua-
iee a niioaaonoaee n aaeiaui yoeeaoii aiaeiaiai?yueo no?ai (Aaeeeia-
?eoaiee, NOA). Yeaeoeaiue eo?n i?aaiacia?ai aey o?aueony noa?oaai
oeieuiiai aic?anoa (10?11 eeannu iaoaia?aciaaoaeuiuo oeie, a oae?a
oeie n oaeoaeaiiui eco?aieai aiaeeeneiai ycuea).
Iaei ec ?acaaeia eo?na (aeaaa 3. Yeaeo?iiiua niiauaiey) ii?ao
auou eniieuciaai eioaa?e?iaaiii n eo?nii eioi?iaoeee a ea?anoaa
iiaaioiaee e iaeaaaie? iaaueaie iieuciaaiey yeaeo?iiiie ii?oie.
Oaeei ia?acii, ?aaeeciauaaaony oaeay ooieoey yeaeoeaiiai eo?na, eae
iiaaa??ea eco?aiey nia?iuo aenoeieei ia aieaa i?iaaeiooii o?iaia.
Aaiiue yeaeoeaiue eo?n ii?ao oniaoii eniieuciaaouny a ea?anoaa eae
ioaaeuiiai i?iaie?eoaeuiiai eo?na aaeiaiai ienuia, oae e aiiieia-
iey e e?aiio iauaio eo?no aaeiaiai aiaeeeneiai ycuea. Ana aeaau
eo?na aanie?oii iacaaeneiu a?oa io a?oaa, oaeie iiaoeuiue oa?aeoa?
iicaieyao aac oua?aa auae?aou e eniieuciaaou oa ?anoe eo?na, eioi?ua
iaiaoiaeiu ia ea?aii eiie?aoiii yoaia o?aaii-ia?aciaaoaeuiiai i?i-
oanna.
Eo?n «First Steps to Creative Business Writing» ii?ao oae?a eniieu-
ciaaouny eae naiio?eoaeu e ni?aai?iue iaoa?eae ii ninoaaeaie? e ioi?-
ieaie? aaeiaie ei??aniiiaaioee oeieuieeaie, nooaaioaie e e?auie,
ano?a?a?ueieny n iaiaoiaeiinou? iaienaiey aaeiauo aoiaa a naiae
i?ioanneiiaeuiie aayoaeuiinoe. Aey iaania?aiey iaeneiaeuiie yooae-
oeaiinoe i?ioanna naiiia?aciaaiey e naiiiao?aiey eo?n niaa?ai ee?-
?aie e caaaieyi e oi?a?iaieyi, iii?anoaii ia?acoia aaeiauo ienai
?acee?iiai niaa??aiey, aeinna?eai, nieneii iacaaiee i?ioannee, ano?a-
?a?ueony a iaoa?eaea eo?na, ?aoei i?iaoiaiiie nenoaiie naiiioaiee e
naiieiio?iey ainoe?aiee.


108
OAEE E CAAA?E EO?NA
Oaeu yeaeoeaiiai eo?na «First Steps to Creative Business Writing» cae-
e??aaony a ?acaeoee iaaueia i?iaoeoeaiie aaeiaie ienuiaiiie ?a?e.
Aey ainoe?aiey iinoaaeaiiie oaee a eo?na ?aaeecoaony ?ya caaa?:
? i?aeoe?aneay: eco?ea aaiiue eo?n, noa?oaeeannieee niiaoo ni-
noaaeyou e ioi?ieyou oaeea aeau aaeiaie ei??aniiiaaioee, eae ?ac?ia,
aaeiaua ienuia (i?aaiacia?aiiua aey nieneaiey ?aaiou, nioeaeuiuo
eiioaeoia e a?oaeo oi?i aaeiaiai ienuiaiiiai acaeiiaaenoaey), yeae-
o?iiiua niiauaiey.
? nioeieoeuoo?iay: o?aueany ciaeiiyony n iniiaiuie i?eioeiaie
yoeeaoa aaaaiey aaeiaie ia?aienee, i?eiyouie a aiaeiaiai?yueo no?a-
iao (Aaeeeia?eoaiee e NOA), iaeaaaaa?o iaaueaie i?eiaiaiey yoeo
i?eioeiia a eiie?aoiuo neooaoeyo aaeiaiai ienuiaiiiai iauaiey.
? o?aaii-iiciaaaoaeuiay: aaiiue eo?n niinianoaoao ?anoe?aie?
e?oaici?a o?aueony, oaeoaeaie? o?aaiuo ciaiee, oiaiee e iaaueia,
iaiaauaie? neiaa?iiai caiana, ?acaeoe? noeeenoe?aneiai ?oouy, ?acae-
oe? oiaiee naiii?aaiecaoee o?aaiie aayoaeuiinoe.


No?oeoo?a e niaa??aiea eo?na

O?aaii-iaoiae?aneee eiiieaeo ii eo?no «First Steps to Creative
Business Writing» aee??aao aaa eieae: o?aaiia iiniaea ? Iniiaiie eo?n
(Course Book) e iiniaea aey o?eoaey (Teacher?s Guide).
Iniiaiie eo?n ninoieo ec o?ao aeaa, ea?aay ec eioi?uo i?ecaaia
?aoaou eiie?aoio? i?aeoe?aneo? caaa?o. Aeaaa a nai? i?a?aau ninoieo
ec ianeieueeo «nooiaiae». Ea?aay nooiaiu aaaao o?auaainy io iiieia-
iey iniiaiuo i?eioeiia e niaoeoe?aneeo iniaaiiinoae oiai eee eiiai
aeaa aaeiaie ei??aniiiaaioee, ?a?ac inaiaiea aaiiuo i?eioeiia a ?ac-
ee?iuo ?ai?iaoeoeaiuo oi?a?iaieyo, e i?iaoeoeaiiio ienuio a eiie-
?aoiuo neooaoeayo ?aaeuiiai aaeiaiai ienuiaiiiai acaeiiaaenoaey.
Yeaeoeaiue eo?n «First Steps to Creative Business Writing» ?ann?eoai
i?eia?ii ia 27 ? o?aaiuo caiyoee:
Aeaaa 1. Iaienaiea ?ac?ia ? 4 ?.
Aeaaa 2. Aaeiaua ienuia ? 19 ? (Iauea i?eioeiu iaienaiey aaei-
auo ienai ? 4 ?; Nii?iaiaeoaeuiua ienuia ? 4 ?; Aeaaiaa?noaaiiua
ienuia ? 3 ?; Ienuia-cai?inu ? 2 ?; Ienuia-iiaoaa??aaiey ? 2 ?;
Iica?aaeoaeuiua ienuia ? 2 ?; I?eaeaneoaeuiua ienuia ? 2 ?).
Aeaaa 3. Yeaeo?iiiua niiauaiey ? 4 ?.
Aeaaa 1 iinayuaia iaienaie? e ioi?ieaie? ?ac?ia (resume). Ia 1-e
e 2-e nooiaiyo o?aueany ciaeiiyony ni niaoeoe?aneeie iniaaiiinoyie
niaa??aiey ?ac?ia e iieo?a?o i?aanoaaeaiea i oii, ?oi ia aie?ii
niaa??aouny a ?ac?ia e ii?aio. Ia 3-e e 4-e nooiaiyo oi?ie?o?ony
ciaiey i oi?iaoao e no?oeoo?iuo eiiiiiaioao ?ac?ia, cae?aiey?ony
aaiiua ciaiey e oi?ie?o?o iaauee i?e iiiiue ?aciiia?aciuo ?ai?i-
109
aoeoeaiuo oi?a?iaiee. 5-y nooiaiu auaiaeo o?aueony ia i?iaoeoeaiue,
«i?ioanneiiaeuiue» o?iaaiu, aaa iieo?aiiua ciaiey e i?eia?aoaiiua
iaauee ?aaeeco?ony a i?iaoeoeaiuo caaaieyo; ia aaiiii yoaia o?auei-
ny i?aaeaaaaony iaienaou nianoaaiiia ?ac?ia a niioaaonoaee ni anaie
i?aaeeaie aaeiaiai yoeeaoa.
A aeaaa 2 o?aueany i?eia?aoa?o iaauee iaienaiey e ioi?ieaiey
aaeiauo ienai. Eco?a?ony oanou ?acee?iuo aeaia aaeiauo ienai: aaa
aeaa, ioiinyueony e ei??aniiiaaioee o?oaiono?ienoaa (employment
correspondence) ? nii?iaiaeoaeuiua ienuia (cover letters) e aeaaiaa?-
noaaiiua ienuia (thank-you letters); aaa aeaa ei??aniiiaaioee aaeiaiai
acaeiiaaenoaey (transactional correspondence) ? ienuia-cai?inu (request
letters) e ienuia-iiaoaa??aaiey (letters of confirmation) e aaa aeaa ei?-
?aniiiaaioee nioeaeuiiai acaeiiaaenoaey (social correspondence) ?
ienuia-iica?aaeaiey (letters of congratulation) e ienuia-i?eaeaoaiey
(letters of invitation). Iienaie? anao aeaia ienai i?aaoanoaoao aaiaiay
?anou, iinayuaiiay iauei i?aaeeai e i?eioeiai ninoaaeaiey e ioi?-
ieaiey aaeiauo ienai. A iae ?anniao?eaa?ony iauea no?aoaaee, noeee-
noe?aneea iniaaiiinoe iaienaiey e ioi?ieaiey aaeiaiai ienuia, i?a-
aeea iaienaiey i?eaaonoaaiiuo e caee??eoaeuiuo o?ac, aaou e aa?ana.
Oae?a a aaiiie ?anoe aaiayony e io?aaaouaa?ony ycueiaua iniaaiiinoe
aaeiaiai noeey ienai. Oaeei ia?acii, aeaaa 2 ninoieo ec naie ?anoae,
ea?aay ec eioi?uo oae?a ?acaaeaia ia nooiaie. I?eioei i?ioi?aaiey
nooiaiae aiaeiae?ai i?eioeio, i?eiaiaiiiio a aeaaa 1.
A aeaaa 3 o?aueany eia?o aaei n yeaeo?iiiuie niiauaieyie: aaao-
ny iauaa i?aanoaaeaiea i oii, eae i?ienoiaeo i?ioann yeaeo?iiiiai
iauaiey; aaiayony oaeea iiiyoey, eae yeaeo?iiiue yuee, yeaeo?iiiue
aa?an, oaia niiauaiey, yeaeo?iiiay iiaienu; ?anniao?eaa?ony iniaaiii-
noe yoeeaoa yeaeo?iiiiai acaeiiaaenoaey; eco?a?ony i?eioeiu oi?iaeu-
iie yeaeo?iiiie ia?aienee. E?iia iao?aiey noee? aaeiaiai ienuia a
aaiiie aeaaa oae?a oaaeyaony aieiaiea iaoi?iaeuiiio iauaie?.


Iaoiae?aneea i?eioeiu iino?iaiey
caaaiee eo?na

Ia i?ioy?aiee anaai eo?na niae?aaaony iniiaiie iaoiae?aneee
i?eioei, a niioaaonoaee n eioi?ui oi?a?iaiey aaeyony ia o?e a?oiiu:
? oi?a?iaiey ia?aeuiiai o?iaiy: caaaiey, i?aaoanoao?uea ienuio
(pre-reading tasks), aee??a?uea ?oaiea iaaieuoeo oaenoia, a eioi?uo
eceaaa?ony iniiaiua i?eioeiu e i?aaeea iaienaiey e ioi?ieaiey oiai
eee eiiai aeaa aaeiaie ei??aniiiaaioee; ca oaenoaie neaao?o oi?a?ia-
iey ia iiieiaiea i?i?eoaiiiai (reading comprehension exercises);
? oi?a?iaiey n?aaiaai o?iaiy: caaaiey ?ai?iaoeoeaiiai oa?aeoa?a,
aee??a?uea oi?a?iaiey ia iianoaiiaeo, caiieiaiea i?iioneia, ain-
noaiiaeaiea iineaaiaaoaeuiinoe e o.i. Aaiiua oi?a?iaiey iaoaeaiu ia

110
io?aaioeo e cae?aieaiea ciaiee noeeenoe?aneeo iniaaiiinoae e iaaueia
ioi?ieaiey aaeiaie ei??aniiiaaioee;
? oi?a?iaiey i?ioanneiiaeuiiai o?iaiy: caaaiey i?iaoeoeaiiai oa-
?aeoa?a, i?aaiieaaa?uea iaienaiea oiai eee eiiai aeaa aaeiaie ei?-
?aniiiaaioee a niioaaonoaee n ii?aaaeaiiuie iio?aaiinoyie o?auaai-
ny eee caaaiiie neooaoeae aaeiaiai iauaiey.
Caaaieyi i?aaoanoao?o eaene?aneea oi?a?iaiey, iniiaiie caaa?ae
eioi?uo yaeyaony niyoea eaene?aneeo o?oaiinoae o?aueony i?e iineaao?-
uai ?oaiee oaenoia e oiio?aaeaiee aaiiie eaeneee ia ienuia. A iniia-
iii yoi neiaa e au?a?aiey, eia?uea aaeiao? niaoeoeeo e iaeaieaa ?anoi
oiio?aaey?ueany a oi?iaeuiie ienuiaiiie ?a?e. Iiaua neiaa e au?a?a-
iey, io?aaaouaaaiua a eaene?aneeo oi?a?iaieyo, auaaeaiu a oaenoao
?e?iui o?eooii. Ana iniiaiua eaene?aneea aaeieou auianaiu a aeinna-
?ee, ?aniieaaa?ueeny a eiioa iniiaiiai o?aaii-iaoiae?aneiai iiniaey.
A caaeneiinoe io o?iaiy ycueiaie iiaaioiaee eee ii ?aeaie? iao?a?-
ueony eaene?aneea oi?a?iaiey iiaoo auiieiyouny auai?i?ii, iioneaouny,
caiaiyouny naiinoiyoaeuiui iieneii cia?aiee neia a aeinna?ee. A eiioa
iniiaiiai iiniaey i?aanoaaeai nienie i?ioannee, ano?a?a?ueony a iaoa-
?eaea eo?na, n iia?iaiui iienaieai aie?iinoiuo iaycaiiinoae. Neaaoao
oae?a ioiaoeou, ?oi ?aaioa iaa ea?aui ioaaeuiui aeaii aaeiaie ei?-
?aniiiaaioee ia?eiaaony n oae iacuaaaiuo warming-up-oi?a?iaiee ? ca-
aaiee, aeoeaece?o?ueo o?a eia?ueany o o?aueony ciaiey eee i?aanoaa-
eaiey i i?aaiaoa eco?aiey. Yoe caaaiey iiaaioaaeeaa?o o?aueony e
aini?eyoe? eioi?iaoee ii aaiiie oaia. A ?aieao naiinoiyoaeuiiai eco-
?aiey aaiiua oi?a?iaiey oae?a iiaoo iioneaouny.


Oi?iu eiio?iey ca o?iaiai
ainoe?aiee o?aueony

Ainoe?aiey o?aueony a i?ioanna i?ioi?aaiey iniiaiiai eo?na ioa-
ieaa?ony ii iineaaiaio, i?iaoeoeaiiio caaaie?, eioi?ui caaa?oaaony
i?aeoe?aneay nooiaiu (Practice Step) ?acaaea. Ioaieaaiea i?ienoiaeo a
niioaaonoaee ni neaao?ueie e?eoa?eyie:
? niioaaonoaea i?iaoeoa i?eioeiai e i?aaeeai ninoaaeaiey aaiii-
ai aeaa aaeiaie ei??aniiiaaioee;
? ioi?ieaiea aaeiaie aoiaae ii i?aaeeai aaeiaiai yoeeaoa;
? iiaai? eaene?aneeo n?aanoa;
? ecei?aiea n oi?ee c?aiey a?aiiaoeee aiaeeeneiai ycuea; i?aai-
ienaiea.
E?iia oiai, a eieaa aey o?eoaey i?aaoniio?aiu 9 oanoia, eniieuco-
?ueony aey oeiaeuiiai eiio?iey ainoe?aiee o?aueony. Aaiiua oanou
iacuaa?ony «o?aoo?iaiaauie», oae eae iie i?aaiieaaa?o aeooa?aioe-
?iaaiio? ioaieo ainoe?aiee o?aueony ii o?ai o?iaiyi:


111
1. O?iaaiu N (C-Level) ? ioaieaaaony iauaa iiieiaiea oaiu, iniia-
iuo i?aaee e i?eioeiia, niaa??aiey e i?aaiacia?aiey oiai eee eiiai
aeaa aaeiaie ei??aniiiaaioee.
2. O?iaaiu A (B-Level) ? ioaieaa?ony ?ai?iaoeoeaiua iaauee, i?e-
ia?aoaiiua o?aueieny a i?ioanna ?aaiou iaa oai eee eiui aeaii
aaeiaie ei??aniiiaaioee. Yoio o?iaaiu i?aaiieaaaao ioaieaaiea noi?-
ie?iaaiiinoe i?aanoaaeaiey i noeeyo, oi?iaoao, no?oeoo?a ii?aaaeai-
iiai aeaa aaeiaiai ienuia.
3. O?iaaiu A (A-Level) ? ioaieaaaony i?iaoeoeaiia ienuii. O?aue-
any aie?iu i?iaaiiino?e?iaaou naiaiaiia aeaaaiea iaoa?eaeii a e?a-
aoeaiii aaeiaii ienuia. Ia aaiiii o?iaia ioaieaaaony eo niiniaiinou
naiinoiyoaeuii ninoaaeou oio eee eiie aea aaeiaie ei??aniiiaaioee a
niioaaonoaee n caaaiiie neooaoeae aaeiaiai ienuiaiiiai iauaiey.
Oanou iiaoo auou eniieuciaaiu e aey naiiioaiee. Ioaii?iay oea-
ea nii?iai?aaaony eiiiaioa?eai aey aaeuiaeoae ?aaiou a neo?aa on-
iaoiiai eeai iaoniaoiiai auiieiaiey oanoiauo caaaiee.




112

<< . .

 13
( 13)



Copyright Design by: Sunlight webdesign